Springtime in Buenos Aires: the days are getting longer, the temperatures are warming up, and it’s time for this year’s edition of #MAPA. The Movimiento Aperitivo Argentino is gearing up for another season of competition in search of the greatest new cocktail and this year, anyone can participate.
From now until December 1, aspiring mixologists can enter the running by teaming up with one of the ten ambassadors (last year’s #MAPA finalists) and developing their own aperitivo cocktail, pairing it with one of the nine dishes inspired by the Ruta del MAPA, and tying it into a creative story that weaves everything together.
Earlier this year, the MAPA battalion traveled around Argentina and hosted workshops with Martín Auzmendi – official MAPA ambassador and cocktail king – as well as the country’s top chefs and bartenders (think Antonio Soriano, Hernán Gipponi, Gonzalo Aramburu…). Along the way, these chefs were assigned with the task of inventing dishes inspired by one of the cities, using local ingredients and flavors. Participants in #MAPA14 must choose one of those dishes (based on whatever criteria they wish, be it one of the key ingredients, the chef that created it, or any kind of general good vibe).
Participants will enter one of two categories – Experts or Aficionados – and five finalists will be chosen from each. The jury – Guillermo Blumenkamp (bartender/owner of Doppelgänger), Luciano Banchero (journalist and aperitivo lover), and Pamelo Villar (chef/owner at Yeite) – will choose the winner based on the cocktail itself, the story that accompanies it, and the overall creativity and presentation. The prize at stake? A magical mystery tour across Italy with Martín Auzmendi to eat and drink their way along the original ruta del aperitivo.
MAPA’s mission is to bring together the magic of the aperitivo in all its glory against the backdrop of classic storytelling, the buena mesa and all that this entails. As we all know, nothing tops the simple pleasure of getting together with friends and family to enjoy a cold Aperol Spritz, Negroni, or Cynar Julep, watching the sun go down and just taking a moment to soak it all up.