For those of us that really love food, and not just in the gluttonous way of stuffing our faces into oblivion, but in the way that we truly think that what and how we eat can make a difference, it’s easy to admit that the winds of change have been blowing through Buenos Aires lately. Sure, there will probably never be a Whole Foods here, and we might never see the day of a sushi place without Philadelphia in each and every roll, but there is a growing movement that is raising awareness about the importance and value of truly eating well.
There’s been the Buenos Aires Market, hosted one weekend a month for the last six months all over BA, which has been giving natural and organic producers a space to educate people via their food. And of course the classic, El Galpón, a farmer’s market in Chacarita that has been taking place every Wednesday and Saturday for the past several years.
However, nothing of such magnitude has perhaps been organized in BA before such as the upcoming Feria Masticar. The Feria is organized by by ACELGA (acronym that also means “chard” in Spanish), a varied group of chefs that all believe in the power and future of Argentine cuisine, and as such have joined forces to bring about a series of common values and objectives to achieve their goals. During November 16-18 at El Dorrego (the original Mercado de las Pulgas space on the edge of Palermo Hollywood/Colegiales) there will be a massive event – food stands, a market, wine tasting, and tons of different cooking classes/workshops hosted by the local greats (think Narda Lepes, Hernán Gipponi, Dolli Irigoyen, and more).
The Feria’s motto – Comer Rico Hace Bien – is simple and summarizes perfectly the mission of these chefs that have organized the whole thing. Its aim is to break down the walls, invite people in, and celebrate all that Argentina’s local cuisine has to offer. From learning about eating seasonally to mixing things up from the typical milanesa and fideos, Feria Masticar will be three days of pure foodgasms for everyone to enjoy. Don’t miss it! Here are some photos from the event launch in Casa Arévalo.
Photo Credit: Wally Diamond via Instagram